Mobile Environment: Not a Choice, but a Necessity

The online touchpoints for B2B customers are rapidly moving to mobile. In fact, over 50% of domestic B2B website traffic is generated from mobile devices, and the first impression is often determined on mobile. However, many companies are still operating websites that do not consider mobile environments, which leads to decreased usability and increased bounce rates.

DQ*SO addresses these issues by integrating mobile optimization from the early stages of web planning and development. Rather than merely reducing the screen size, DQ*SO restructures the information architecture and redesigns the UI to suit mobile UX characteristics, maximizing the user experience.

How Should It Be Implemented?

1. Responsive Web vs. Dedicated Mobile Pages

In most cases, responsive web design is efficient as it allows adaptation to different resolutions from a single source. However, if the feature complexity is high or mobile-specific functions are needed, developing separate dedicated mobile pages might be considered.

2. Content Structuring Considering Mobile UX

Mobile users aim to find key information quickly. Therefore, content should be concise with a clear hierarchical structure, and CTA buttons should be strategically placed according to scroll positions for effectiveness.

3. Performance Optimization

By improving loading speed through image compression, code minimization, and cache utilization, the bounce rate can be significantly reduced. Tools like Google PageSpeed Insights help check performance status and suggest improvements.

4. Considering Touch Interface

On mobile, interaction is done with fingers instead of a mouse, so button size, spacing, and swipe functionality directly affect user convenience. DQ*SO incorporates touch interactions based on real usage scenarios into its design.

Mobile-First Strategy: DQ*SO's Foundation

DQ*SO applies a 'mobile-first' strategy to all web projects. This is not merely a technical approach but a strategic choice for customer business success. In practice, mobile optimization has led to over 30% reduction in bounce rates and increased B2B inquiry conversion rates.

Mobile optimization is no longer an additional feature but a fundamental premise. Check it out now. DQ*SO is here to take the first step with you.